Strategic Growth Advisory · Barcelona

Traction is not
growth.

We help Seed and Series A B2B founders build the commercial engine that converts early wins into scalable, investor-ready businesses.

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The challenge

Most founders hit the same
three walls.

Early momentum is not enough. Without the right architecture, growth stalls - or breaks under its own weight.

01
GTM without architecture

Early sales work - but the engine doesn't scale. No ICP clarity, no repeatable process, no pipeline visibility.

02
Fundraising without narrative

The business is real but the story doesn't land. Investors don't see the full picture: unit economics, TAM, traction logic.

03
Growth without infrastructure

Revenue grows but the commercial team isn't ready. No forecasting, no CRM discipline, no board-level reporting.

Who we are
Ernesto
Founder · Strategic Growth Advisor

A strategic growth architect with 15+ years at the intersection of Finance, Strategy, and Technology - combining top-tier consulting rigor with the hyper-growth execution required to scale category-defining fintechs from day zero to market maturity.

Employee #5 at Kantox. Over 11 years I helped scale the company from a founding team to 200 people - building the sales organization from zero to 50, sitting on the Directors Board, and being present at the exit to BNP Paribas.

Before that, 5+ years of top-tier strategy consulting at Deloitte, EY and Antares - advising global banks across Europe on commercial strategy, market intelligence and operating model design.

In recent years, Director and CCO roles selling technology to financial institutions globally, with a sharp focus on Iberia and Latam - bridging fintech agility with the complex sales cycles of Tier-1 banks.

Today I bring that full stack to B2B founders in Fintech, SaaS and MedTech who are ready to build the real engine.

ESADE · Warrington College of Business MBA · Chicago Booth Executive Education
01
Kantox founding team

Employee #5·0 to 25M revenue·0 to 50 commercial team·exit to BNP Paribas

02
Enterprise sales execution

5+ years closing deals with Tier-1 banks and fintechs·Iberia & Latam

03
Strategy consulting foundation

Deloitte·EY·Antares·Global banking institutions

Pablo
Creative Lead

A creative native at the intersection of brand identity, digital design, and AI - building the visual layer that makes B2B companies impossible to ignore.

5+ years crafting brand identities for startups and founders - from visual systems and naming to digital presence and creative direction.

Native in AI-assisted design, photography, and motion. At GB Partners, Pablo ensures every founder we work with has the visual credibility to match their commercial ambition.

01
Brand identity

Visual systems·naming·positioning·creative direction

02
Digital & AI-native

Web design·photography·AI-powered content·motion

Services

Four areas.
One integrated offer.

Each area can be engaged independently or as part of a broader advisory mandate.

I
GTM & Revenue Architecture

For founders who have early traction but no scalable commercial engine yet.

  • ICP definition & segmentation
  • Sales process design
  • Pricing architecture
  • First enterprise contracts
  • AI-powered prospecting & outreach
II
Venture Advisory & Investment Narrative

For founders preparing a fundraise or sharpening their investor story.

  • Pitch deck with VC criteria
  • Unit economics & financial model
  • TAM / SAM / SOM
  • Warm intros to EU investors
III
Revenue Engine Professionalization

For scale-ups moving from founder-led sales to a repeatable commercial organization.

  • Sales team scaling 0 to structure
  • CRM & pipeline management
  • Enterprise cycle optimization
  • Board-level reporting & KPIs
IV
Brand & Creative

For founders who need the visual and digital identity to match their commercial ambition.

  • Brand identity & visual systems
  • Web design & digital presence
  • AI-powered content & photography
  • Creative direction
Active network
Tier-1 Banks SME Finance Fintech Investors Technology Partners VC Ecosystem Iberia & Latam
How we work together

Three engagement models.

Equity only
Advisor
No retainer · 0.5-1% equity
6-8 hours per month

For founders who back the upside and want maximum skin in the game.

Retainer + equity
Partner
€2,500-4,000 per month
0.25-0.5% equity
~16 hours per month

For founders who prefer to preserve cap table and need hands-on execution.

Project-based
Sprint
€5,000-15,000 per project
Defined scope & timeline · No equity

For specific, time-bound challenges with a clear deliverable and outcome.

Let's talk

Ready to build
the real engine?

"Impact is not a plan. It's a decision."

Barcelona - Mexico City - Miami - Sydney